大众传媒与身体消费的意识形态构建

Ideological Structure of Bodily Consumption and Mass Media

择取消费文化中的"身体消费"现象来考察中国消费文化的传媒表现,探讨其背后的文化心理及意识形态的转换过程。对身体的消费其实显露着"肉体至上"的视觉暴力、男性文化支配下的性别权力关系和"西上中下"的西方消费文化霸权。在此过程中,传媒的意义,首先在于传媒自身即从身体消费文化中确立了男性话语载体的身份;其次,大众传媒推行的身体美学标准,使身体消费合法化、大众化、世俗化;需要警惕的是,资本参与制造"美好生活"的符号假象和幻想在有利于社会控制的同时也可能走向反面。

The paper attempts to explore the media manifestation of consumerism in China from micro perspective. Body consumption in consumerism is analyzed to look into the cultural psychology and ideology transfer process behind. In the process the significance of media lies in that the male discourse identity is established in body consumerism. The body culture aesthetics is prevalent in consumerism and gets legitimate, popularized and down to the earth. One thing to be alert： beautiful life with capital participation can be conducive to social control and can also go counter wise in the pseudo world created by symbols.