摘要
近年来我国汽车影院的发展取得了一些成绩,但与国外同行业相比仍有相当大的差距。本文从营销的角度出发,对我国汽车影院发展的现状进行SWOT分析,并在此基础上对我国汽车影院的可持续发展提出相应的营销策略和建议。
Although China＇s drive- in movie theaters see remarkable success in recent years, there is still much to be expected when they are compared with the international counterparts. The paper starts from the basic principle of marketing strategy, uses SWOT analysis on the present situation of the drive - in movie theaters, and puts forward relevant suggestions and countermeasures for their improvement.
出处
《湖南商学院学报》
2008年第4期59-60,74,共3页
Journal of Hunan Business College
关键词
汽车影院
非传统营销
营销策略
drive -in movie theater
non -traditional marketing
marketing strategies
