三圈层时空结构会展旅游产品体系构建与开发

On Construction and Development of MICE Tourism Product System

随着中国会展业的迅速崛起与壮大,一种新兴的专项会展旅游产品应运而生。会展旅游产品是会展业与旅游业相互交集、合作共赢的结果。依据会展旅游产品的概念与产生机理,可构建三圈层时空结构的会展旅游产品体系。会展旅游产品的开发应遵循系统性开发、主题性开发、创新性开发、区域性开发、可持续性开发等基本原则。

With the rapid growing and developing of Chinese MICE industry, a new special MICE tourism product comes into being accordingly. MICE tourism products result from the combination and cooperation of the MICE industry and tourism industry. Based on the concept and the formation mechanism of MICE tourism product, a product system of three cycles of space - time can be constructed. The exploration of MICE tourism product must follow the basic principles of systematic development, thematic development, innovative development, regional development and sustainable development, etc.