摘要
我国摩托车现有产品线缺乏规划,定位模糊,不利于品牌的推广。研究并借鉴汽车产业品牌的推广实例,全面规划摩托车企业产品线,对产品子品牌进行归纳、重组,实施产品开发平台战略,开发跨界车,进行差异化定位,将有利于产品品牌的重塑和再造。
The current product ranges of Chinese motorcycle manufacturers are lack of planning and specific market positioning, this doesn＇t help the promotion of brands. To study and use the successful experiences of motor vehicle industry for reference, to take overall planning for product line up of motorcycles, to regroup the sub-products, to build R ＆ D platforms, and to diversify the product ranges will be beneficial to the rebuilding of brands.
出处
《摩托车技术》
2008年第9期28-30,共3页
Motorcycle Technology
关键词
产品线
品牌推广
平台战略
Product lineup Brand promotion Platform strategy
