汽车营销的新模式

The New Model of Automobile Marketing

市场经济引发了汽车消费结构的变化,汽车产业价值链由制造业向销售及售后服务方面延伸,汽车行业由此进入到了准营销时代,因此,尽快建立起符合市场运作规律的中国汽车工业营销新模式,推行新的营销战略是实现汽车流通体制现代化,增强汽车工业市场竞争力,同国际接轨,保证汽车工业健康快速发展的必然选择。

The market economy has initiated the ch ,ange of automobile consumption pattern, the value chain of automobile industry extends from the manufacturing industry to the sale and the post-sale service, and the automobile industry enteres the prepara- tory marketing time; therefore, we should establish a new model of automobile which conforms to the market operation rule in China as soon as possible. To carry out the new marketing strategy is necessary to realize the modernization of automobile circulation system, to strengthen the competitive power in automobile industry market, to bring in line with the international practice, and to guarantee the healthy and fast development of automobile industry.