基于聚类分析和对应分析的旅游动机行为模式

Study on behaviour mode of travel motives based on correspondence analysis and systematic cluster analysis

用多元统计中的聚类分析和对应分析方法,对不同旅游动机的游客按照国别进行聚类分析,对应分析了境外游客不同旅游目的的行为模式;根据全国六大旅游热点城市进行的入境游客抽样调查资料,先对10个客源国进行聚类分析,然后对游客旅游动机和国别进行对应分析,得到了客源国的合并类谱系图和一张显示样本(国别)和变量(旅游动机)之间状态关系的二维图.

This paper mainly discusses the correspondence analysis model in multivariate statistical and analyses the behaviour mode of different travel motives of foreign tourists. According to the census data from the National Natural Find term（40271037 ）, the author makes correspondence analysis of tourists from 11 counmes and the travel motive＇ s 7 elements by using the statistics software SPSS, then gets the two - dimentional chart showing the state relation between sample （ nation ） and variable （ travel motive）.