海西区地方区域品牌培育研究

Study on the cultivation of regional brand in the economic zone on the west coast of the Taiwan Straits

区域品牌是众多企业品牌精华的浓缩和提炼,是区域经济发展的龙头,具有带动和辐射作用。培育海西区地方区域品牌的关键在于培育海西区区域产业优势。因此迫切需要地方政府建立海西区地方区域品牌推广部门,依托区域特质推广海西区资源技术依赖型区域品牌,依托特色优势产业发展产业集群型区域品牌,不断提升海西区地方区域品牌的整体竞争力。

The regional brand is the numerous enterprise brand essence concentration and the refinement, is the main item of regional economies development, has leads with the radiation effect, has gathers and proliferates effectiveness. The article in the analyzed regional brand connotation, the characteristic and in the production mechanism＇s foundation, had pointed out the key to lie in cultivates region industrial preferential of the cultivation of regional brand in the economic zone on the west coast of the Taiwan Straits. Therefore, the Local government urgent needs to establish Regional Brand Promotion Department, promotes the resources technology dependent form regional brand depend on the regional special characteristic to, develops Industrial cluster brand depend on the characteristic industrial preferential, promotes regional brand the overall competitive ability in the economic zone on the west coast of the Taiwan Straits.