影像消费:被建构的仪式

Image Consumption:a Constructed Ritual

在消费社会的语境下,古老的神话和信仰逐渐让位于商品拜物教。在旧媒介式微的同时,影像开始凭借自身优势成为现代神话的书写工具。影像是带有信仰成分的现代神话,以观众为目的的神话生产最终落脚在影像消费上,观众在消费社会语境下的创造性观看使影像消费被建构为一种仪式。

In the context of the consumptive society, the ancient mythology and faith has gradually given their place to commodity fetishism. As the old patterns of media draggling, image shows its advantages and becomes the writing tool of the modern mythology. Image is a kind of modern mythology which embodies religious elements. The produce of mythology focuses on the audience and achieves its purpose through the image consumption, which is constructed to be a ritual by the audiences creative watching with the help of the consumptive society.