连云港市国内旅游客源市场分析及市场开拓策略研究

Study on the Domestic Tourist Market and Market Exploitation Strategy of Lianyungang

在客源市场调查和数据资料分析的基础上,从空间结构、出游方式、旅游目的及游客花费等方面对连云港市国内旅游客源市场进行了分析和研究,并提出了市场开拓策略。

On the basis of tourist market investigation and data analysis, the domestic tourist market of Lianyungang City was analyzed from the aspects of spatial structure, tourism mode, tourist motive and tourist consumption. The market exploitation strategy was put forward.