乡村旅游景区市场营销模式研究

Study on the Marketing Mode of Agritourism Scenic Spot

在分析乡村旅游特征的基础上解析了我国乡村旅游市场营销的现状,并提出了其新的市场营销模式。

On the basis of analyzing the agritourism characters, the status of the agritourism marketing were analyzed and the new marketing mode was put forward.