摘要
在分析我国农村服装消费市场的基础上,提出通过发展品牌服装来拓展农村服装市场,并提出了相应的营销建议。
Based on the apparel consumption analysis in China＇s rural market, the relative suggestions were put forward to build up rural apparel market by developing the branded apparel.
出处
《安徽农业科学》
CAS
北大核心
2008年第22期9732-9733,9767,共3页
Journal of Anhui Agricultural Sciences
关键词
农村市场
消费升级
品牌服装
营销
Rural market
Consumption upgrade
Branded apparel
Marketing
