英博收购AB “强震”中国啤酒业

InBev buys AB, shake up China beer industry

7月14日，安海斯-布希公司（Anheuser—Busch Cos，简称AB，旗下百威啤酒为世界第一品牌）已建议股东接受英博（InBev）价值520亿美元的收购报价，并已批准交易条款和英博为交易制订的融资计划。全球啤酒业迄今为止最大的一起收购案几经波折终于成交。

<Abract>InBev Global lately announced that InBev and AB have agreed on a combination in which AB' s share-holders will receive US$70 per share in cash, for an aggregate equity value of US$52 billion. The merged company will be named Anheuser-Busch InBev. Budweiser, which is under AB' s name, will be the flagship brand of the new combined entity. Entering China in 1984, InBev now holds 33 individual investments and joint-ventures. It ranks among the top two brands in the markets of several southern provinces like Fujian and Zhejiang. InBev points out its business in southeastern China will be enhanced by AB' s strength in northeast China, which are represented by Harbin Brewery as well as Tsingtao Brewery. Tsingtao' s products are most prevalent in the mar-kets of Shandong Province, south and northwest China. Meanwhile, InBev' s lack of a national premium brand in China will be compensated by Budweiser. It reaches low, middle and high ends with various products. The merger and acquisition will have strategic impact on our Chinese market. The China beer market was originally dominated by Huarun, Tsingdao and Nanjing. With this struc-ture change, InBev becomes the largest beer manufacturer instead of Huarun and also challenges Tsingdao and Yanjing. The relationship among the largest several beer manufacturers would change gradually. It is possible that they compete to InBev by cooperation and merger. As for the small and middle beer producers, they are likely to lose out in the face of the structure change in beer industry.