营销:我国教育机构的必然选择

Marketing: China's Inevitable Choice of Educational Institutions

在我国教育改革与发展取得巨大成就的今天,教育机构必须重视对市场营销的研究。为此,作者从我国教育政策导向、教育服务的产品属性、教育资源配置的不均衡性、教育结构的调整以及人口结构的变化五个方面进行了论述,说明了教育机构重视营销是一项前瞻性的工作。

China has achieved greatly in today＇s educational reform and development. Educational institutions must attach importance to marketing research. Therefor, the author expounds the five aspects of China＇s education policy guidance, product attributes of education services, the imballance of resources allocation, education restructure and population changes. It shows that it is a forward-looking job for educational institutions to value marketing.