摘要
广告是商品经济的产物,是由广告主以付费方式借助于媒体进行的宣传。商业性广告是以商品或服务的销售为终极目的。而广告中的艺术性虽然能够给受众带来美感和愉悦的艺术力,但艺术并不是广告的终极目的。广告始终与推广销售联系在一起,是以商品或服务的销售为终极目的。
Advertisement is the outcome of commercial economy. It is the propaganda paid by advertising employers by means of media. Commercial advertisement takes the sale of goods or service as its ultimate aim. Though the artistry in advertisement can bring forward sense of beauty and pleasure for audience, art is not the ultimate aim of advertisement. Advertisement is always connected to popularization. Its ultimate aim is the sale of commodity or service
出处
《天津职业院校联合学报》
2008年第4期80-82,共3页
Journal of Tianjin Vocational Institutes
关键词
销售
传播
艺术
广告目的
sale
propagation
art
aim of advertisement
