客户空间行为的空间交互和离散选择模型研究

Research on Model of Customer Spatial Behavior Based on Spatial Interaction and Discrete Choice Model

客户空间行为模型可以帮助解释空间竞争态势、提供管理建议、预测销售以及选址决策。在以往相关研究的基础上,深入研究空间结构对客户空间行为的影响,指出相对空间位置的重要作用,提出相对空间位置变量及度量方法。在离散选择模型的框架下,结合相对空间位置变量的客户空间行为模型更好地解释了空间结构对空间行为的影响,提高了参数空间无关性。在一个真实的城市空间中调查客户超市选择行为数据,并基于这些数据验证了模型有效性。

The model of customer spatial behavior model can help to explain spatial competition, provide managerial insights, predict sale and make location decision. We lucubrate how the spatial structure influences customer spatial behavior basing the fruit of customer spatial behavior model which has been studied, then a relative spatial position variable is proposed. Under the framework of discrete choice model, the variable proposed can give better explanation to spatial behavior together with other spatial variables, and then parameters with better spatial independence will be obtained. An investigation is made in a city and the model proposed is estimated based the data.