湖州“农家乐”现状调查及开发策略研究

Study on the Current Status of Countryside Tourism in Huzhou and Corresponding Development Measures

通过实地访问和问卷调查,对湖州地区"农家乐"经营业主的个人素质、经营状况进行了全面调查,得到一系列相关数据,对湖州"农家乐"业主的特征进行了消息的分析,并通过SPSS统计软件对农家乐旅游产品核心吸引力感知情况进行分析,根据分析结果,从可持续发展的角度提出该地区农家乐旅游整合开发策略。

This paper makes a thorough investigation of the managers＇ personal quality and the current management situation of Countryside Tourism in Huzhou. On the basis of analyzing the managers＇ perception of the core attraction of the products of Countryside Tourism, the paper puts forward the corresponding measures that should be taken from the perspective of sustainable development.