大学生女夏装感性形象分析

Analysis of College Students’ Perceptual Image of Women’s Summer Dress

以在校大学生为对象,采用问卷调查法以及SPSS统计软件分析了大学生对女夏装感性形象的评价,得出了女夏装感性形象构成的几大要素和具体产品的感性形象特征图,为服装业开发设计符合大学生感性需求的女夏装提供了参考依据。

With college students as the objects, this paper analyzes students＇ comments on the perceptual image of women＇ s summer dress by using questionnaire survey and SPSS statistic software and obtains major factors in forming the perceptual image of women＇ s summer dress and the characteristic charts for concrete products, which provides reference for the clothing industry to develop and design women＇ s summer dress that meets college students＇ perceptual demands.