旅游方式的延伸——网络互助旅游

Extension of Traveling Way——Reciprocal Tourism Networks

随着人们生活水平的提高,休闲经济时代的来临,人们对旅游的需求正进入体验消费时代。消费的个性化、理性化以及多样化促进了旅游方式的改变,在互联网的时代,网络互助旅游应运而生。分析了国内外网络互助旅游发展现状,简述其发展历程,探讨网络互助旅游中的SWOT,找出发展中存在的许多问题,并提出互助旅游的发展对策和展望。

With the improvement of people＇ s living standards, the advent of leisure economic times, the consumer demand was entering the experience era. Consumer＇s personalization, rationalization and diversification promoted the traveling way change in the internet era, the reciprocal tourism networks were merged.Analyzed domestic and international reciprocal tourism development present situation, summarized its development process, discussed the SWOT of the reciprocal tourism,discovered same issues in its development process,proposed development strategies and prospects.