渠道间冲突的层次及其影响

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摘要本文在已有研究的基础上,将渠道间冲突从理论上区分为战略冲突、战术冲突与行为冲突等三个层次,并对各层次渠道间冲突的影响与解决方式等进行了一定的分析。

作者何清

机构地区上海海洋大学经济管理学院

出处《江苏商论》北大核心 2008年第8期21-22,共2页 Jiangsu Commercial Forum

关键词企业经销渠道经营策略市场定位

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江苏商论

2008年第8期

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