小成本运作下的大方向——江淮客车“节油万里行”营销策划3年回顾

A Review of Marketing Program "A Thousand Miles Journey of Energy-saving"

时至今日，可能再无人质疑江淮客车近几年在品牌建设上的成功。作为能与“耐用是金”“发现之旅”等活动相媲美的营销系列活动。江淮客车的“节油万里行”早已成为诸多行业人士学习和分析的重点策划方案之一。

As one of the planners and implementers, the reporter of <Commercial Vehicle> magazine had by himself witnessed all progresses of the success. The article provided an in-depth analysis of the event and made the conclusion that is believed to be somehow enlightenment to the industry.