简约之美——品味东风天锦的设计

Beauty of Simple and Elegant——a Taste of Design of Dongfeng Kingrun

品质、功能和成本的矛盾是中国卡车设计师时常面临的难题。品质要高、功能要全、价格要低、公司要盈利，凡此种种，令设计师陷入了熊掌和鱼的选择。近年来，重卡业受到竞争和原材料涨价的双向挤压，这种矛盾越来越突出。难道熊掌和鱼真的不可兼得吗？

All designers of China’s truck industry often face the dilemma of expecting higher quality and functioning product with low cost. However, from trucks of Dongfeng Kingrun series launched in April of 2008, we discovered the keys to the solution to this problem: they are: simple but elegant, comfort but-not-luxury and well-proper.