农民对农村发展旅游业的认知与态度研究——以皖南古村落西递和宏村为例

A Study on Rural Residents' Perception of Tourism Impact and Attitude towards Tourism Development

为提高农民对农村发展旅游业支持度提供科学依据,运用因子分析和信度分析对原始数据进行简化和分析,发现农民对积极影响的认知强烈,对消极影响的认知较弱。利用回归分析法考察了农民的旅游影响认知和支持发展旅游业态度之间的联系,得出"农民自豪感增加"和"促进当地经济发展"是两个最重要的正向影响指标,而发展旅游的环境负效应是一个不容忽视的削弱力。

This study applies social investigation and statistical analyses to investigating residents＇ perception of tourism impacts and attitude to tourism development of Vernacular Villages, Xidi - Hongcun in Southern Anhui. The factor analysis and reliability analysis simplify the original date and reveal that the residents endorse the positive impacts, while being opposed to negative impacts; their opinions are inclined to neutral or oppose. The results of one - way ANOVA and t - test indicate most socio - demographic variables donor influence the significant respondents＇ perception and support for tourism, although there are some notable exceptions. Stepwise multiple regressions shows the two variable＂ increase residents＇ sense of pride＂ and ＂ promote local economic development＂ appear to be the most important variables influencing the level of support for tourism. Moreover, the negative impacts on environment can weaken the level of support so as not to be overlooked.