论双重形象标志在中外共用标志中的应用

Discussion on the Application of Dual-image Logo for Chinese and Foreigner

介绍了双重形象标志的分类和应用实例,指出双重形象标志可使两个形象的主要特征存在于一个简洁完整的形象中,具有双重形象的特点,给人独特有趣之感,在传达特定信息时可顾及不同文化背景的人们,所以,常被应用于中外共用标志的设计这中。

The classification and application examples of dual-image logo were introduced. It was put forward that dual-image logo can be built by integrated the main characteristics of the two images into one image. Dual-image logo has the characteristics of the two images, can give people unique sense of interesting, communicate one special information for different cultural background, so, it can be used both for Chinese and foreigner.