传统文化在中国白酒包装中的运用

Application of Traditional Culture in Packaging Design of White Wine

从白酒包装的装潢、材料、造型等方面出发,结合优秀设计案例,阐述中国传统文化与白酒包装设计有效结合的方法,使其具有个性化、人性化,彰显民族性特征,体现出传统文化的内涵,并且对现代白酒包装设计中如何融入中国传统文化具有一定的启示作用。

The decoration, material, and modeling of white wine packaging was discussed. The effec- tive integration of white wine packaging design with Chinese traditional culture was analyzed with cases a- nalysis. Thus the packaging could be more special, more ergonomic and expressing the national characteris- tic. The purpose was to provide enlightenments for integrating Chinese traditional culture into contempora- ry white wine packaging design.