包装开启的行为导向研究

Study of Action Guide of Opening of Package

从研究消费者的使用心理和操作方式出发,提出包装设计应能给消费者提供正确的操作线索,引导消费者正确开启的行为,同时设计新的开启方式,影响和改变消费者已有的行为习惯,创造新的生活方式。

Users mentation and action to open package were studied. It was put forward that packaging design should provide consumer with correct operation guide, guide consumer to correct opening behavior, and design new opening styles at the same time to influence and change users habits and help to create new life styles.