中德高校会展教育实践之比较研究

Acomparitive study on MICE education between China and Germany

文章从中德高校会展教育实践的比较研究入手,就学生来源渠道、会展教育观念、师资队伍、高校与会展企业的关系等方面分析了二者间的差异及差异产生的原因,并进而指出影响我国高校会展教育实践体系构建的深层原因。

There are many papers about foreign MICE education with only a few making comparison between China and other countries. This paper starts with the comparison of MICE education in China and in Germany, and analyzes the differences of MICE education between the two countries as well as the reasons for the differences.