论第三方物流的品牌化战略

Discusses the Third Party Physical Distribution Shallowly Brand Strategy

第三方物流是专业物流企业面向社会提供的物流服务。论文阐述了第三方物流的作用、发展现状、建立以及品牌化的意义,对第三方物流企业的品牌化发展战略从成本领先、集中化、差异化三方面进行了探讨。

The third-party logistics is a professional logistics business-oriented community to provide logistics services. Papers described the role of third-party logistics, the development of the status quo, the establishment of the brand and the significance of third-party logistics enterprises in the development of brand strategy from a cost leader, decentralization, the difference of the three areas were discussed.