熵权理论在分销商选择中的应用

Application of Entropy Weight Theory in Selecting and Evaluating Distributors Technology

针对分销商综合评价中客观存在的多因素之间相互联系及制约性,将信息论中的熵权理论引入该评价体系。提出了基于信息熵的分销商选择方法,该方法是在专家调查法的基础上,考虑各指标间的相互影响,与评价数据的内在特征紧密相关,避免因人为认识的差别而对评价结果造成影响,从而提高了决策的准确性和科学性。利用熵权法对多个评价指标赋权,使得权值的分配有了一定的理论依据。最后,通过实例计算,得出该方法直观、可行。

Aiming at the objective existence of interrelations and constraints in the assessment if distributors, entropy weight Theory is applied to the system. Then proposed a new method based on the information entropy to evaluate the distributors. This method is based on the experts＇ investigations and has fully considered the mutual impacts and inherent characteristics of the factors to avoid the error impact caused by human. Thereby, this method enhances the accuracy and scientific decision-making. Finally, the method proves to be visual and feasible through the example.