摘要
随着经济全球化趋势的加快和城市化进程的发展,国内外城市之间的竞争日益激烈。提升城市品位有助于增强城市竞争力,给城市所在区域乃至所在国家带来经济效益。文章分析了提升城市品位的必要性,探求了提升城市品位的营销对策。
With the speeding - up of global economic integrity and the promotion of urbanization, the competition between cities become gradually heating. To enhance our city＇s taste is helpful in strengthening the city competitive power, and bringing the economic efficiency for the city in the region and even the country. This paper analyzes city＇s taste and explores the strategy of promoting city＇s staste.
出处
《常州工学院学报》
2008年第4期85-88,96,共5页
Journal of Changzhou Institute of Technology
关键词
城市品位
营销对策
city＇s taste
marketing strategy
