摘要
中国人对家的功能需求是"住",而中国式的理想住宅实际上是一种文化存在。在对中国式理想住宅的视觉形象塑造中,传统书画艺术对其视觉表现有着深远的影响,此外,传统文化元素的运用以及中国意境的表达也使其视觉传播形神兼备。事实上,中国式理想住宅的视觉形象塑造就是传统雅文化的现代化展示过程。
Chinese's functional need for home is to "Live", while Chinese Ideal Residential, as a matter of fact, is culture. In shaping the visual image of Chinese ideal residential, the traditional painting artworks have deep impact on its visual presentation. Besides, the application of traditional culture elements and the expression of Chinese conception also improve the visual bread physically and spiritually. In fact,visual image shaping of Chinese ideal residential is the modernization presentation process of the traditional culture.
出处
《中国广告》
2008年第9期132-134,共3页
China Advertising
关键词
住宅
传统文化
视觉形象
Residential,Traditional Culture,Visual Image