基于“一站式体验”的文化旅游创意产业园区研究

Study on Creative Industrial Parks of Cultural Tourism Based on "One-stop Experience"

在旅游产业集群化发展趋势以及旅游产品越来越呈现出文化创意产业特点的背景下,文化创意产业与旅游业的融合产生了文化旅游创意产业;而文化旅游创意产业在特定空间的集聚构成文化旅游创意产业园区。本文尝试性地对"文化旅游创意产业园区"这一实践早于理论的新兴旅游产品进行了定义;从"一站式体验"的角度出发,总结了文化旅游创意产业园区开发的主流模式;以建设旅游目的地为目标,提出了文化旅游创意产业园区开发的对策。

Tourism industry is developing towards aggregation and tourism products are increasingly presenting the features of creative cultural industry. Under this background, the merge of creative cultural industry with tourism industry results in cultural tourism creative industry. And cultural tourism creative industry constitutes creative cultural industrial parks under the aggregation of specified space. The paper tries to define the newly-developed tourism product ＂Cultural Tourism Creative Industrial Park＂, whose practice is actually earlier than theory. Starting from the perspective of ＂onestop experience＂, the authors summarize the mainstream mode of the development of this park. Countermeasures are put forward to facilitate the development of cultural tourism creative industrial parks, with ultimate aim of building tourism destinations.