广东本地服装品牌的市场培育

Guangdong local garment brand's market cultivation

本地原创品牌的发展塑造需要坚持,也需要本地市场的支持。品牌经营者必须充分了解市场需求,有针对性地进行市场培育,同时结合自身条件进行品牌营销,才能在市场上取胜。文章基于服装品牌消费者层次分析,提出以差异性的品牌推广方式来培育忠诚顾客的若干策略,从而提升原创品牌的市场竞争力。

Shaping and developing original local-bra nds requires perseverance and supports from the local market. To win the market, brand operators are required to fully understand the market demands, to conduct market cultivating in a targeted manner, and to conduct brand marketing in their own conditions. Based on consumer levels analysis of clothing brand, the article points out some strategies to cultivate loyal customers in the brand promoting way of diversity. Consequently, it can improve market competitive powers of original local-brands of Guangdong province.