美国传媒型跨国公司进入中国市场的方式与阶段

American media style multinational coming into China's mode and stage

基于传媒业蕴含的产业属性与文化政治属性,中国政府对传媒外资进入中国市场持谨慎态度。所以美国跨国传媒集团进入中国市场时,是根据中国政府对外资传媒政策开放的程度来决定进入的方式和阶段的。

Based on the attribute of media industry, Local Culture and Politics, Chinese Government has always taken a cautious attitude towards foreign Media Corporations accessing Chinese market. Therefore, when entering the local market, the corporations had to refer to the Chinese government＇s policy towards the introduction of foreign capital in media industry to determine the extent and mode of entry.