我国企业“软实力”的国际竞争力研究

Chinese enterprise "soft strength" 's international competitiveness research

随着我国市场的全面开放,我国企业面临的市场环境不再是单一的国内市场,而是一个国际化的市场。国外的跨国企业不断地进入国内市场来与国内的企业分享市场份额,国内的企业随着自身的壮大也不断地走出去寻找生存的空间。一个企业具备怎样的国际竞争力,已经不仅仅是靠企业参与全球化竞争中拥有的设备、厂房、资本多少、销售额高低、利润多寡等"硬"实力指标,重要的是企业独具的社会公信力、品牌力和文化力等"软实力",它不断影响着人们对企业国际化的认知,从而影响到企业国际化的长期发展。

With the complete open ing in our market, Chinese enterprises are facing not only a single domestic market, but an international market. Foreign multinational companies continue to enter domestic market and share domestic market with Chinese enterprises. At the same time,with the growth of domestic enterprises, they have been going out to find the survival space. The international competitiveness of enterprise, has included not only strength index such as equipmen, plants, capital, sales and profits. It is more important to own ＂soft power＂ such as the unique social credibility, brand and culture and so on. These ＂soft power＂ continues to affect people＇s international awareness of enterprises and the long-term international development of business.