当代大学生炫耀性消费原因探析

Causes of Present Undergraduates' Consumption for Vanity

大学生炫耀性消费不是一个简单的社会消费现象,对其人生观、价值观和个体发展、社会和谐将产生不可低估的负面影响。大学生炫耀性消费受社会消费文化滞后、大众传媒误导、社会成员消费示范和西方消费主义的影响;受大学消费教育缺失、校园消费环境和参照群体的消费行为的影响;受家长溺爱、家长消费示范和大学生自身心理等因素的影响。社会、高校、家庭要切实承担起教育和引导的责任,大学生自身要把科学合理的消费观内化为日常消费的信条和准则。

The undergraduate＇s consumption for vanity doesnt merely mean asocial atmosphere of consumption but has a great negative influence on their individual development, social harmony, and their sense of life and value. The causes are multiple. One is the lagging culture of consumption, misleading media, social consumption model and western consumption. Two is the lack of consumption education, condition of campus consumption and consumption behavior of reference. Last is the overindulgence of parents, consumption model of parents and psychological condition of themselves, etc.. On the one hand, the society, school and family should take a real responsibility of education and guidance; on the other hand, the conception of scientific and rational consumption should be internalized as credendum by the undergraduates themselves in daily lives.