基于层次分析法的乡村旅游地社区参与状况评价——以北京市平谷区黄松峪乡雕窝村为例

Evaluation of Community Participation in RuralTourism Areas Based on Analytic Hierarchy Process——Taking Diaowo Village,Pinggu District,Beijing as An Example

良好的乡村旅游社区参与能够发挥多重功能:延长乡村旅游地作为旅游目的地的生命周期,为其塑造良好的旅游地形象,同时,促使当地居民的经济、生活状况得到提升和改善。因此,良好的社区参与是乡村旅游可持续发展的重要保障。文章以北京市平谷区黄松峪乡雕窝村为例,运用AHP层次分析法将社区参与复杂的内涵进行逐层分析,发挥其定量分析与定性分析相结合的优点,对乡村旅游的社区参与情况进行比较客观的评价,从社区参与的角度为乡村旅游可持续发展提供参考。

Good community participation in rural tourism areas can give full play to multi-functions, such as extending life cycle of rural tourism destinations, creating their good image and at the same time promoting upgrade and improvement of the income and livelihood of local residents. Therefore, a good condition of community participation is an important guarantee for sustainable development of rural tourism. The paper, taking Diaowo Village in Beijing＇ s outskirts as an example, analyzes the complicated connotation of community participation by adopting AHP method. AHP method can take advantage of combining quantitative analysis with qualitative analysis and make an objective evaluation of community participation in rural tourism, offering reference for the sustainable development of rural tourism from the aspect of community participation.