应对市场两极化

Winning in the Polarization in the Middle Market

要逃离正在消失的中端市场,市场领导者需要同时应对两个挑战:既要在自己擅长的市场里为了应对需求的变化而进行更多的创新,又要破除成见,尽早地在"够用就好"的市场里构筑自己的防线。

Excaping from the vanishing middle markets, the leading companies are facing up to two distinct challenges: creating more sustaining innovations in the orginal markets, and meanwhile, building up a defending strategy through entering into the 'good enough' market as early as possible.