国际观光水平休闲农业区关键成功因素之研究

Study on the Key Elements Determining Internationally Successful Recreational Agro-tourism

采用模糊层级分析法,通过构建具有国际观光水准的休闲农业区评估项目指标,探讨台湾休闲农业区之经营管理策略,以提升国际观光竞争力.

The indicator system for evaluating recreational agro-tourism with international standards were set up and the administration strategy towards Taiwan recreational agro-ecotourism was studied by means of Fuzzy Hierarchy Analysis methodology, so as to provide reference to promoting the international competence of the agro-ecotourism in Taiwan.