摘要
通过对肇庆市5个热点乡村旅游地游客进行问卷调查,借助形象修正理论对游客游前感知和游后感知差异的形象修正过程进行研究,发现游客在实际旅游后对乡村旅游地发生了从"形象一般"到"形象很好"的正面非一致性修正过程。
Based on the survey of Guo Xudong 5 top rural tourist spots in Zhaoqing city,the image amendment process of people＇s perception before and after touring is analyzed with the aids of the Image Amendment Theory and credit given to the image of the destination from ＂average＂ to ＂excellent＂ in people＇s comment is obtained after visiting.
出处
《肇庆学院学报》
2008年第4期24-28,共5页
Journal of Zhaoqing University
基金
肇庆市科技经费资助项目(肇科2006-95号)
关键词
旅游市场
形象修正
感知行为
tourism market
image amendment
perception
