地方文化资源与创意经济发展--以浙江宋城集团为例

On the Combination Development of the Local Culture Resource and Creative Economy——A Case Study of Song Cheng Group

基于地方文化资源发展起来的文化创意产业是创意经济的重要组成部分。在分析地方文化资源与创意经济融合机理的基础上,本文以浙江宋城集团为例,探讨其充分利用、挖掘杭州的南宋历史文化资源和现代都市休闲文化资源,推动杭州创意经济发展的成功经验,并据此提出完善地方文化资源与创意经济融合发展的政策建议。

Culture creative industry based on the local cultural resource develops as an important component of the creative economy.After analysing on the syncretic mechanism of local culture and creative economy,this article takes Zhejiang Song Cheng Group as the example to examine the successful experience of Hangzhou creative economy by using and combing historical culture of South Song dynasty and modern-city leisure culture.At last,this paper puts forward several policy suggestions on better Combination system for the local cultural resource and creative economy.