摘要
构建了顾客需求重要度评价模型,引入模糊集理论表达并处理顾客需求信息,建立了市场竞争性评估决策矩阵,用熵处理的方法进行产品竞争性分析,提出基于模糊集和熵处理的顾客需求重要度评估方法。通过网络游戏的实例对上述理论进行了验证,证明该评估方法能够反映顾客需求的主观性和模糊性,具有较高的准确性和可行性。
This paper proposes a model of evaluating customer requirements and presents a method to evaluate customer requirements based on fuzzy sets and entropy. Fuzzy sets theory is used to represent customer requirements information. A competitive decision matrix is built, using entropy method to perform competitive analysis. It gives an online game example to illustrate this evaluating method, validating its efficiency and feasibility.
出处
《计算机工程》
CAS
CSCD
北大核心
2008年第18期204-206,共3页
Computer Engineering
基金
国家自然科学基金资助项目(70501021)
关键词
顾客需求
竞争性评估
模糊集
customer requirements
competitive evaluating
fuzzy sets
