消费社会的价值异化及其困境

Value Alienation and its Dilemma in Consumption Society

鲍德里亚的消费社会理论揭示了消费主义的意识形态逻辑是"生产和驾驭社会符号的逻辑",由此建构的是一个符号编码控制的虚拟世界,现代社会正面临着社会生态平衡丧失和人类精神异化的危机。因此,反思现代消费社会的价值异化及其困境尤为必要。

Baudrillard＇s theory of consumption society reveals that the ideological logic of consumption is the one that produces and controls social symbols, which constructs correspondingly a virtual world controlled by symbol codes. The modern society is facing with a crisis of loss of social ecological balance and the alienation of human spirits. Therefore, it＇s crucial to reflect on the value alienation of modern consumption society and its dilemma.