摘要
本文以手机短信群发这一新兴传播形式为出发点,分别从传播者、传播渠道、传播内容、传播效果等角度,解读手机短信群发的传播特点,展现群发短信传播方式对手机媒介传统传播方式的突破。同时,指出手机短信群发的传播形式中存在的问题,为手机媒介的良性发展提供借鉴。
The paper starts wint SMS bulk of this emerging form of communication as the starting point, respectively, and fi：otu the propagator of communication channels, communication, dissemination of results several perspectives, analyzes the spread of mass SMS features, shows the breakthrough of bulk of mobile phone text message mode frotu the transmission of traditional media Mode of transmission of a breakthrough, At the same time, the paper analyzes bulk SMS communication problems, for the benign development oftuobile media for reference.
出处
《新闻界》
CSSCI
北大核心
2008年第4期33-35,38,共4页
Journalism and Mass Communication
关键词
短信群发
手机媒介
传播路径
消解
重构
bulk SMS mobile media communication path digestion reconstruction
