中日广告受众的心理差异研究(上)——民族化与多元化的剖析

Research in the Psychological Difference between Sino-Japanese Ad Audience——Analysis on the Nationalization and Diversification

19世纪中叶之后,民族化与多元化逐渐成为中日两国文字现象、思维方式和价值观念上区别显著的特征。在这不同的文化背景影响下,中日的广告创作活动以及受众的接受心理便随之出现类似的差异性。

The mid-19th century, nationalization and diversification gradually became different in the two countries＇characteristics, ways of thinking and values conception. In the influence of this different cultural backgrounds, Sino-Japanese ad creation campaign and the accepting psychological of audience have similar differences.