摘要
本文就广告中蕴涵的中国的社会文化特性和社会价值观,从六个方面进行了阐述。
This context sets forth the characteristic of Chinese social culture and social concept of value which exists m the advertisement with skx aspects by examples.
出处
《新闻界》
CSSCI
北大核心
2008年第4期161-163,共3页
Journalism and Mass Communication
关键词
社会文化特性
核心价值观
广告受众
the characteristic of social culture the core concept of value advertisement audience
