摘要
智能广告是以Web3.0为平台,以人工智能等技术为支撑的一系列新兴广告形态,其主要特征有:广告受众识别的智能化、广告发布方式的智能化、广告内容生成的智能化、广告效果监测的智能化。
Smart advertising is about a great number of advertising forms which base on Web3.0 and technologies such as Artificial Intelligence, which is characterized by intelligentization in audience identification, advertisement pubhshing, advertising message production and monitoring and evaluation of advertisement effect.
出处
《新闻界》
CSSCI
北大核心
2008年第4期170-172,共3页
Journalism and Mass Communication
