农业产品广告传播过程中的障碍及其对策

On the Obstacles and Countermeasures to the Advertising Communication of Agricultural Products

本文从农产品广告现状出发,透过现象看本质,分析并指出影响农产品广告发展的主要障碍点,同时提出解决的策略及措施,以期消除障碍,提高农产品广告传播的质量与水平。

From the present situation of agricultural products advertising, and through the phenomenon to see the essence, the paper analyzes and points out several major obstacles to agricultural products advertising development, and proposes solutions to the strategy and measures, to overcome the obstacles and accelerate the process and pace of the agricultural products advertising development.