浅析公交移动电视广告的受众心理与传播策略

On the Audience Psychology and Communication Strategy of Mobile Digital TV Advertising on the Bus

本文对公交移动电视广告现状和存在的问题进行了分析,并从受众心理角度提出了公交移动电视广告的传播策略。

This paper analyses the status and problems of the mobile digital TV advertising, and then puts forward the commnunicadon strategy from the psychological point of audience.