论依附传播与当代殖民化后果

On the dependent dissemination and colonization

当今的传媒运作中出现了一种较为突出的依附性传播的倾向。不少传媒在逐利逻辑的支配下,主动迎合外来资本的要求,极力推崇西方的价值观念和生活方式,宣扬消费主义。在这个过程中,出现了令人深思的"比照集团行为",一些文化精英借助传媒不遗余力地推广西方"样板"。作为一个现实存在,依附性有着深厚的中西方理论预设背景。正在加深的依附传播给大众带来了一系列不良后果:逐步认同西方文化,抛弃本土传统价值观念,并导致人生意义消解。

The medium dissemination has currently had a tendency of dependence. Profit, foreign capital, the western value and way of life, and consumption are closely followed by some media. This kind of dependence has a profound presupposed background of the Chinese and western theories. It has brought about a series of consequences which, in turn, grow westernized and disappointing.