浅析新传播环境下的企业标志设计

A tentative study of the business symbols in the new context of communication

社会的进步与发展,不仅为标志的应用开辟了广阔的领域,同时也促成了标志艺术自身的发展,使标志在表现形式上更新颖、更丰富、更深刻。在当下新传播环境的影响下,随着企业品牌形象时代的到来,使企业标志设计被推到了一个新的发展阶段,它在企业竞争中的地位日益凸显,它不再是依附于产品的识别符号,而是表达企业理念与文化信息的载体,对于企业战略的成败和品牌形象的创造,起着举足轻重的作用。

The social development enables the business symbols to be applied more extensively and profoundly. In the new context of communication the symbol designing has been at a new stage of development, and it is given a prominent identity. It is no longer an icon to the products, but a medium of business conceptions and culture, so it plays a significant role in the success or failure of a business.